Christmas in July
A mid-summer Chamber tradition — part scavenger hunt, part grant program — built to shine a light on member businesses all July long.
Every July, Richie the Elf trades the North Pole for the Northern Neck and turns up somewhere around Richmond County — hiding out at a different Chamber member business. Guess where he's stationed on the Chamber's Facebook page for a chance to win daily prizes.
​
It's a playful way to send foot traffic and attention to the businesses hosting him, and a mid-summer excuse to check the Chamber's Facebook page daily for clues.
HOW TO PLAY
Find Richie the Elf
Follow the Chamber on Facebook throughout July.
Watch for daily posts revealing which member business Richie is visiting.
Comment your guess for a chance to win that day's prize.
MEMBER GRANT PROGRAM
The Christmas in July Grant
Up to $2,000
Each July, the Chamber puts real dollars behind the season — a matching grant program to help members invest back into their businesses. The Chamber will match up to $2,000 for business "improvement" expenses like furniture, equipment, or signage.
​
Payroll and standard operating costs (utilities, rent, mortgage) don't qualify. If you've already purchased the item, include a receipt with your application; if not yet purchased, include a cost estimate. The Chamber approves funding for up to half of the total expense.
Application Window
July 1 – July 31
Match Amount
Up to $2,000, covering up to 50% of the expense
Winners Announced
At the Chamber's August Board meeting
Eligible Expenses
Business improvements — furniture, equipment, signage, and similar
Current Chamber members only, and the purchase can't have been made before January 1 of the grant year. Chamber Board members are not eligible to apply. Make sure your membership is up to date before applying.